Friday 27th February 2026 | Midday (UK Time) / 1:00pm (CET) | 45 minutes + Q&A

As organisations sharpen their AI strategies, one area stands out for immediate and measurable impact: the Order-to-Cash (O2C) process - that is why we are hosting an exclusive webinar exploring how extending SAP Back-Office ERP into SAP Front-Office Customer Experience - powered by AI - can revolutionise B2B operations.

Join Alex Timlin, Chief CRM and Customer Experience Expert at SAP and Christoph Stecker, SAP Customer Experience Lead at Accenture as we unwrap how companies can move toward a fully touchless O2C cycle, where intelligent automation, agentic engagement, and AI-driven assistants work together to streamline order management, eliminate process gaps, reduce operational costs, and unlock new margin opportunities. We will explore use cases from Versuni, Nestle, Miele, Roche, Pitney Bows and Bosch to discover what sets SAP’s AI apart and how companies can digitise transactional and operational workflows to build AI across processes that are context-aware, enterprise-safe, and immediately actionable.